August: Why is My Pet Itchy?

If you notice your pet is constantly licking, chewing, biting, or scratching. It could be due to allergies. Like people, pets can be allergic to substances in the environment and in the food. Dogs with persistent itch due to allergies are often diagnosed with atopic dermatitis, a chronic inflammatory skin condition affecting up to 10% of dogs worldwide. Unfortunately, over time this condition can get worse and impact your dog's quality of life.

Common Symptoms:

• excessive rolling, rubbing, or scooting
• Frequent scratching, licking, biting, or chewing
• Recurrent ear problems: head shaking, ear discharge, or scratching ears
• Hair loss, body odor, or skin changes: rash, redness, greasy skin